“is made up of Maddow viewers who show up early and stay late,” adding, “Not a single one of those high-level insiders thought either host could sustain their current audiences without her, let alone come close to matching hers.”Īccording to Byers, Wallace is also well liked by Maddow (Maddow once called Wallace, “my favorite Republican,”) and that she “would have her blessing” to take over 9 p.m. and Lawrence O’Donnell‘s audience at 10 p.m.

To be frank, she’s on a bit of an island these days, ratings-wise.īyers expounds on this analysis by reporting that NBC executives and producers have told him much of Hayes‘ audience at 8 p.m. lead-in (All In with Chris Hayes), and the viewership decline after her show ends tends to be more severe than what Fox News and CNN experience in the 10 p.m. The Rachel Maddow Show sometimes doubles its 8 p.m. Her show is the most-watched on the network by a large margin, and it’s regularly among the five-most-watched on all of cable news. hour would leave a massive hole in MSNBC prime. hour.Īs we noted in a story on Rachel Maddow’s new agreement with NBCU last month-which includes an option to end her nightly show as early as April 30 of next year and work on other content, such as a weekly show, documentaries or specials-her potential departure from MSNBC’s 9 p.m. Before expanding to two hours, Wallace often had the most-watched cable news show in the 4 p.m.

Her late-afternoon/early-evening program, Deadline: White House, sometimes draws the second-largest audience of any program on MSNBC, despite not even airing in primetime. A Morning Joe contributor-turned network host, Wallace has become incredibly popular among the network’s majority-female, liberal audience in recent years, despite her history working for Republicans (Wallace has said she is “no longer a practicing Republican,” and recently called the Republican party “anti-democratic”). hour next year, Nicolle Wallace is “the most obvious in-house candidate” to replace the network legend in the timeslot. Puck Media’s Dylan Byers is reporting what some have predicted as of late-that if Rachel Maddow departs MSNBC’s 9 p.m.

Nicole wallace turquoise necklace